Entrepreneurship and Business Start-up– Certificate Awarded
This course teaches you how to turn business ideas into successful and sustainable businesses. You will learn practical skills in business planning, market rese...
This course teaches you how to turn business ideas into successful and sustainable businesses. You will learn practical skills in business planning, market rese...
This course, Entrepreneurship & Business Start-Up -
Skills Bridge, is designed to equip aspiring entrepreneurs with the
essential mindset, knowledge, and tools required to successfully start, manage,
and grow a business. Through a blended learning approach that combines
microlearning video lectures with practical assignments, learners will navigate
the entire entrepreneurial journey, from initial ideation to scaling a venture.
The curriculum is structured into six comprehensive
modules:
A standout feature of this course is its local market
relevance, featuring African-specific case studies such as M-PESA,
Jumia, and Flutterwave to provide real-world context. Learners will have
access to downloadable templates for business models and pitch decks to support
their progress. The course culminates in a Capstone Project, where
students develop and pitch a complete startup business plan and pitch deck to
mentors for feedback
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Introduction and Module Objectives
The Essence of Entrepreneurship and Market Testing
Understanding MSMEs and the Nature of Products
The Tripod of Value
Delivering Value to the Market
Examples of MSMEs
Distinguishing Organizational Types
Social Ventures and Community Impact
Tech Startups and the Three Entrepreneurial Types
The Role of Information in Decision-Making
The Seven Mindset Traits and Opportunity Validation
ASSESSMENT-THE ENTREPRENEURAL FOUNDATION
1:0:0Introduction to Module 2 and Learning Objectives
Validating Ideas: The Plant Analogy
Entrepreneurship as a Team Sport
The SCAMPER Ideation Framework
Design Thinking and the EDIPT Framework
Customer Validation and Fact-Finding Missions
Crafting a Value Proposition
The Danger of Assumptions and Validation Principles
Key Metrics for Testing Market Interest
Practical Tips for Customer Interviews
ASSESSMENT-IDEATION TO OPPORTUNITY
1:0:0Module Introduction and Learning Objectives
Understanding the Business Model Concept
The Nine Building Blocks of the Business Model Canvas
Practical Application: Kofi’s Food Delivery Case
Drafting the Lean Business Plan
Key Metric: Conversion Rate (CR)
Key Metric: Customer Acquisition Cost (CAC)
Key Metric: Lifetime Value (LTV)
The Customer Lifecycle Spectrum
Analyzing Business Viability through Metrics
Low-Cost Customer Acquisition Strategies
The Marketing Mix and Moving to Action
ASSESSMENT-BUSINESS MODELS, PLANNING & STRATEGY
1:0:0Introduction and Learning Objectives
Money as the "Fuel" of Business
The First Rule of Funding & Bootstrapping
The Dangers of Starting with Debt
Identifying Bootstrapping Sources
External Funding: Leveraging Grants
External Funding: Angel Investors and Scaling
Strategies for Scaling with Investors
External Funding: Crowdfunding
The Business Entity Concept
The Three-Line Startup Budget
Understanding the Break-Even Point
Practical Case Study: Break-Even Calculation
Marketing Principles for Market Traction
The Art of Pitching and the 5-Slide Deck
Conclusion: Money as a Tool
ASSESSMENT-FUNDING AND BASIC FINANCIAL MANAGEMENT
1:0:0Module 5 Introduction and Learning Objectives
Strategic Foundations: SWOT and Opportunity Validation
The Philosophy of Launching to Learn
The Minimum Viable Product (MVP) Defined
Practical MVP Examples for Market Testing
Fundamentals of Go-To-Market (GTM) Strategy
Implementing a 30-Day GTM Action Calendar
Low-Cost Digital Tools and Business Formalization
Closing Encouragement and Call to Action
ASSESSMENT-BUILDING AND LAUNCHING YOUR BUSINESS
1:0:0Introduction to Model 6: Scaling and Sustaining
Learning Objectives
Business Formalization and Identity
Navigating Regulatory Compliance
Growing Operations and Building Systems
Shifting Focus: Acquisition vs. Retention
The Three Retention Levers (Building Loyalty)
Four Signals of Readiness to Scale
Basic Compliance Checklist
Conclusion
ASSESSMENT-SCALING AND SUSTAINING YOUR BUSINESS
1:0:0Introduction to AI for Entrepreneurs
AI as a "Co-pilot" and Augmented Intelligence
Overcoming the Fear of AI and Understanding Automation
AI for Idea Generation and Validation
AI for Marketing, Content Creation, and Launching
Critical Considerations: AI as a Draft Tool
Conclusion: Moving from Theory to Practice
ASSESSMENT-AI FOR ENTREPRENEURS
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Entrepreneurial Leader (Author & Thought Leader | Learning & Development Expert | Mgt. Consultant | Organizational Developer & Market Culturalist | Entrepreneurship Ecosystem Builder ), MBA A transformational corporate leader, educator, and operations strategist, he thrives at the intersection of business development, human capital growth, and institutional transformation. He is driven by a core belief that challenges are not setbacks, but catalysts for innovation, structure, and sustainable impact. He currently serves as Chief Steward (Corporate Lead) at BoomBees Bloc, where he plays a central role in shaping strategy and operations across a diversified ecosystem spanning agriculture, business and educational consultancy, international commerce, marketing and sales, philanthropy, and sustainability development. His work focuses on building synergy across units, unlocking organizational potential, and delivering long-term, measurable impact through structured execution and systems thinking. As an Adjunct Lecturer at E.P. University College, he contributes to academic development by teaching and examining courses in marketing, consumer behavior, strategic marketing, and business research at both undergraduate and MBA levels. He also plays an active role in mentoring and developing future marketing professionals through student leadership and academic engagement. In the corporate learning space, he has served as a Training Lead and Senior Business Trainer at Concentrix, where he designed and delivered structured learning and development programs focused on customer service, product training, soft skills development, performance improvement, and workforce capability building. He has also held key leadership roles within youth and entrepreneurial ecosystems, including serving as National Coordinator (Regional Leads) for the Ghana Chamber of Young Entrepreneurs, where he led national coordination of regional chapters, supported strategic execution, and strengthened member engagement and organizational structure across regions. His commitment to social impact is reflected in his role as Director of Operations and Co-founder at NobleAge Foundation, where he contributed to organizational design, operational systems, volunteer management, public relations, and leadership of programs focused on supporting and empowering the elderly. He has also served as a Corporate Consultant for Wiseland Fashion Design Ltd., where he supported organizational restructuring, service redesign, recruitment, and entrepreneurship training to improve operational efficiency and business performance. Earlier in his career, he worked with the Ghana Statistical Service as a National Trainer and Field Supervisor, where he contributed to large-scale national data collection efforts, training enumerators and supervisors for the Population and Housing Census, and overseeing field operations in assigned districts. He began his professional journey at the University of Ghana Business School, where he worked as a Research and Teaching Assistant, supporting academic research, data analysis, teaching facilitation, and examination processes for undergraduate and postgraduate programs. Across all roles, he is recognized for his ability to build systems, lead teams, and transform ideas into structured, scalable, and sustainable outcomes. His professional mission is centered on creating synergy between people, processes, and purpose—driving growth that is both strategic and socially impactful.
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language
English
Duration
07h 00mLevel
intermediateExpiry period
1 MonthsCertificate
Yes
English
Certificate Course
07h 00m